- Are you in the comparison?
- With your own rate?
- Are you really measuring it?
When the guest compares prices, your direct rate needs to be there.
Your rate in the comparison panels — Google Hotel Ads, Free Link, Trivago, TripAdvisor — at the exact moment of decision. And measured on net revenue, not on clicks.
Price comparison is an almost unavoidable step.
Nearly every hotel search runs through a comparison: the guest who has already chosen which property to consider sees, on Google, TripAdvisor or Trivago, a panel that lines up the rate from Booking.com, from Expedia and — if the hotel has a metasearch connection — the rate from its own website.
Without a presence in metasearch, the hotel is absent at that moment — the guest goes to an OTA, the OTA takes its commission, and you never had the chance to win that booking back directly. Metasearch is the mechanism that brings your rate back into the comparison, at the exact moment of decision.
And because the module is part of the CRS, every click from the comparison panel lands on your booking engine and is recorded against its source: the click meets the conversion in the same database, without relying on third-party pixels.
Everything you need to win the direct click
- Connectivity to the comparison sitesGoogle Hotel Ads (PMTG), Google Free Link, Trivago and TripAdvisor, on the same rate plans as the booking engine.
- Real-time parityEvery rate change propagates to the comparison sites in lockstep with the booking engine and channel manager: no mismatches.
- Google Free LinkFree organic placement, conditional on parity: you maintain it by design, not with manual checks.
- First-party attributionThe click from the comparison site meets the booking engine conversion in the same database, beyond cookies.
- Net revenue per sourceNot clicks and impressions: cost per confirmed booking and net revenue for every comparison site.
- Spend optimizationBudget allocation per source driven by real conversion, not by platform metrics.
From comparison to the direct click
A €0.40 click beats a €30–40 commission.
Only if you measure it all the way through
A metasearch click that costs €0.40 and produces a €200 commission-free booking is measurably superior to a Booking.com booking that brings the same revenue with €30–40 of commission — but the difference is invisible if measurement stops at the click, and visible only when it reaches all the way to net revenue per source — a capability possible only because the booking engine and metasearch are the same product.
The measurement that outlives cookies
Third-party cookies are disappearing; ad-blockers and App Tracking Transparency have eroded browser pixels. The only attribution path that survives is first-party: a click recorded by the metasearch surface and a conversion recorded by the booking engine, joined in the same database. Any metasearch connector publishes rates on the comparison sites and counts clicks; ours is the measurement instrument of a system in which the click meets the conversion natively.
Any connector counts clicks. Ours measures the net revenue of every comparison site.
Our clients say it
More direct visibility, fewer commissions
"We started using Revenue recently and we're really satisfied. The interface is intuitive and has let us manage rates dynamically — revenue improved right from the start."
"Excellent experience with the GDS and the Booking Engine. Managing bookings became extremely simple, and the integration with the distribution channels increased our visibility."
What hoteliers ask us
Which comparison sites are you present on?
Google Hotel Ads (PMTG), Google Free Link, Trivago and TripAdvisor, on the same rate plans the booking engine exposes and the channel manager distributes.
What is Google Free Link and how much does it cost?
It's a free organic placement in Google's panel: you don't pay for the click. The condition is rate parity — which in our system is maintained by design, because the rate on the comparison site is the same as the booking engine's.
How do you measure the return on metasearch?
On net revenue per source, not on clicks. The click from the comparison site meets the booking engine conversion in the same database: you know how much every booking really cost you and how much margin it brought.
Does it work after the end of third-party cookies?
Yes. Attribution is first-party: the click is recorded by the metasearch surface and the conversion by the booking engine, joined in the same system, without relying on browser pixels.
Is it worth it compared with the OTA commission?
Often yes: a click costing a few cents that brings a direct, commission-free booking beats an OTA booking with 15–25% commission. But you only see it by measuring end-to-end, the way we do.